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Make Mail Part of Your 2013 Integrated Marketing Plan
Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan. read more
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Emails We Love: Pre-Black Friday Special
It's beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here's a round-up of what some retailers sent, including Orvis, Hot Topic and...
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Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy
Copywriting guru Herschell Gordon Lewis gives his take on this year's creative crop. See which websites and catalogs are worth a second look.read more
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Creating B2B Customer Value By Highlighting Your Product/Service Mix
By Rennie Gould Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers. read more
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Direct Mail Watch: Hey CBLDF, Where’s Your Website?
The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.The Big Fat Marketing Blogread more
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A Bit of Personal Correspondence from the Granthams—and WGBH
A handwritten note from Boston PBS station WGBH catches our eye, with a "Downton Abbey" worthy sense of timing and propriety.The Big Fat Marketing Blogread more
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Emails We Don't Love: ProFlowers Gets Too Personal
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.The Big Fat Marketing Blogread more
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Emails We Love: Chili’s Gets Personalization Right
Chili's gets targeting right, with a personalized email that hits all the right notes.The Big Fat Marketing Blogread more
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Shifting Your Brand to an Omnichannel Perspective
By Steve Muran Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.read more
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Direct Mail: Still a Bargain for Marketers
Many marketers forget that direct mail's success boils down to creative, timing, the offer and data.read more
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